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Check a photo against Amazon's image requirements

Amazon's main image is the strictest of the marketplaces and the one that decides whether zoom works at all.

Loading the listing checks...

Drop a photograph in and this measures it: the longest side against the 1,600 pixel figure that enables zoom, the border against pure white, how much of the frame the product fills, and the file format. It reports what it checked, what passed, and - importantly - what it could not check.

How to check a photo against Amazon's image requirements

  1. Drop in the product photograph. It is measured in this page, not uploaded.
  2. Read the verdict: what passed, what failed, and what could not be checked.
  3. Fix what needs fixing - the resize and compress tools are linked from the result.
  4. Check it again, and read the list of things only you can judge.

Supported formats

This tool accepts JPG, PNG, WebP, GIF, BMP and AVIF files. Everything is decoded by your own browser, so the formats available depend on what your browser can open - which for HEIC in particular varies between Safari and other browsers.

Frequently asked questions

What size should an Amazon product image be?

Independent references consistently give 1,600 pixels or more on the longest side as the point at which the zoom view works, with a ceiling of 10,000. Larger is generally better up to that ceiling, because zoom is what lets a buyer inspect the product. This page measures your file and tells you which side of that line it is on.

Does the background have to be pure white?

For the main image, every reference agrees that it does - pure white meaning RGB 255, 255, 255 rather than something that merely looks white. That distinction matters because a photograph taken against a white wall is usually a light grey once measured. This page samples the border ring of your image and tells you what it actually found, so the answer is a number rather than an impression.

What can this not check?

Whether the product fills the frame in the way a human would judge it, whether the image is a photograph rather than a render, whether there is text or a watermark on it, and whether what is pictured is what the buyer receives. Those are listed on the page rather than left implied, because a checker that stays silent about its blind spots is worse than no checker.

Where do these numbers come from?

Independent specialist references that agree with each other. Amazon's own image guide sits behind a Seller Central login, so none of the figures could be read from the primary source - and the page says so, with an evidence level on every statement. Check them against your own Seller Central account before acting.

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